The short version: nothing, to you. Our model is performance-based and funded by the carrier. Here’s the full, transparent explanation.
The most common question we hear is also the most reasonable: "What’s the catch on the cost?" There isn’t one. Property owners pay MDU Advisors nothing. Our compensation comes from the carrier as part of the bulk agreement we negotiate on your behalf.
Carriers spend heavily to acquire subscribers. A bulk agreement delivers a whole building of guaranteed volume at once, which is far cheaper for them than marketing to residents one at a time. Out of that efficiency, the carrier funds two things: the revenue share that goes to the property, and our fee. Your costs don’t go up — the carrier’s acquisition costs go down.
Because we’re paid based on the deal getting done well, our incentive matches yours: the stronger your terms, the better the outcome for everyone. We’re also vendor-neutral — we’re not paid more to steer you to one carrier, so the recommendation reflects what your building actually supports.
Typical bulk agreements generate $120–$220 per unit per year in NOI for the property, with residents paying up to 30% below individual rates. There is no upfront fee, no retainer, and no cost for the analysis.
Curious what your specific numbers look like? Read how the process works or get a free, property-specific estimate.
See exactly what a bulk program would pay your property — with a clear breakdown of the economics.